About Us

David Osborne 

Founder and Director of Profitable Personnel

Our Vision: World Abundance through Business Management Planning

Our Purpose: To create healthier businesses and communities.

Our Values:

  •          Happiness:                
  •          Health:                                
  •                 Financial Freedom:           
  •                Thriving:                             
  •                 Relationships:   
  •          Respect:                            

Focus on appreciation and Vision 

Psychological and Physical

Freedom of choice and expression.

Obtaining a livelihood from a positive enriching activity

Immersing in positive nurturing relationships and have a positive impact.

Always communicate so the recipient feels valued

Our Value Proposition:

  •             We provide a 10:1 ROI on all coaching programmes and recruitment campaigns.
  •             We give a 12-month guarantee.

 Our A – Type client:

  •             Privately-owned ethical growing businesses which genuinely value people and profits.

 Our Causes:

  •             Animal Australia
  •            Assistance Dogs Australia
  •       Education for rural children in Vietnam

Some of our clients:

  •          The Perron Group
  •           HIMAC
  •           Minnovare
  •           EX Engineering
  •           Geotechnical Testing Services
  •           Momentum Wealth
  •           CBRE
  •           Jones Lang La Salle
  •           Exteria
  •           Office Line
  •       HOSCH Internationa

What Our clients say:

“A 36% increase in turnover and approximately 100% profit increase”.
Carl Bailey
Geotechnical Testing Services (Southern), Bendigo, Victoria
“Both Warwick and I are blown away by the professional service you all give and hard work from everyone on your team”.
Jenni & Warwick
EX Engineering Pty Ltd, Belmont, Western Australia

David's Story

I was born in 1959 in a suburb of London called Finchley soon to become famous for being Margaret Thatcher’s constituency.

I developed his passion for performance from his experiences in the Military as a Member of the Modern Pentathlon School of Excellence, as the WA State Triathlon Coach, which lead to the largest medal haul in the State’s history at a National event. David’s Coach, Olympic Gold Medallist Jeremy Fox

Military Service – UK

My father had a strong sense of military service and fought in Normandy with the Royal Sussex Regiment in the Second World War. Unfortunately, the injuries my father sustained in his military service contributed to his death when I was sixteen. This strong sense of military service inspired me to join the Army in 1978 as an Electrical and Mechanical Engineer. Having a passion for sport and having seen one of the regiment’s officers just win an Olympic Gold Medal at the Montreal Games, I decided that I would like to train as a Modern Pentathlete at the Great Britain School of Excellence.

As a member of the Modern Pentathlon School of Excellent I learnt.

•  How quickly you can become good at something with the right people around you.

•  How we all need great coaches to get ahead.

•  How you need to look at the person’s whole situation even when coaching in just one aspect of life.

•  I also learnt I had a very strong sense of independence and disliked being told what to do.


It had always been a dream of mine to live in Australia after reading the book The Chrysalids at school. At eleven I subscribed to two Australian newspapers, to keep up to date with the goings on in the “Lucky Country”. With my love of multi sports, and need for independence I established a Triathlon Club, and using the techniques I learnt in the Army I found that it was easy to form a group of athletes and take them to become the best club and squad in the State, within six months. As a result, I became the Western Australian State Junior coach for Triathlon in 1992. (There wasn’t a senior coach’s position for Triathlon in 1992). Although the average age of my squad was 15.5 years and they outperformed all senior clubs and Triathlon squads.

As the State coach I learnt and improved my knowledge in:

•  Benchmarking performance and monitoring results.

•  How to set goals that inspire people to perform even when the training is tough and taxing

•  How to train specifically and build upon areas of weakness

•  The importance of specific knowledge

•  How to plan for numerous athletes all with a desire to achieve in different events, in different age groups, and over different distances

•  How everything must be run as a business

•  How there is a return on investment in everything you do


Curtin University – Australia

I decided to move from elite sport and took a position with Curtin University in Kalgoorlie, Western Australia. I worked across the tertiary and the vocational sectors as the team leader delivering commercial training in occupational health and safety and management. I lived in Kalgoorlie for eight years. During this time, I worked full time, undertook postgraduate studies and continued with my love of sport. One of my greatest achievements during this period was to run non – stop 120 km pushing a wheelbarrow of Iron Ore from the Whims Creek Hotel to Port Hedland.

Photos of me pushing a wheelbarrow 120km full of iron ore in the Black Rock Stakes

As University lecturer in Kalgoorlie I learnt:

•   That qualifications as important as the results you can achieve through the application of the knowledge

•   How training has a limited impact if the student does not value the education, does not want to change, or goes back into an environment that does not support their new learning

•   That policies and procedures do not drive a business, people do

•   How bullying is used as a key managerial practice in many organizations, even educational establishments

•   How so much time, energy and resources are wasted in all areas of business

•   That I loved knowledge and was brave enough to experiment with it and not take a theory on as “gospel”


Barrick Gold Mining Company – Australia


After eight years as a Curtin University lecturer I decided that even though I work with primary industry, I wanted to experience working in primary industry, and so I took a position as a mine site training co-ordinator a Granny Smith mine in Laverton.


As a fly in fly out training coordinator I learnt:

•  That there is significant employee disengagement, and often the senior management team is either unaware aware of it or does not know the real impact of it on their business

•  How to examine business performance by using value driver trees

•  How to audit the effectiveness of a procedure to ensure an increase in performance

•  How to gather and nurture the creation of business improvement ideas

•  How the workforce has hundreds of thousands of dollars of business improvement ideas that management often never get to hear about             

   because employees are disengaged

•  That many staff are just “treading water” and waiting for someone to assist them make the decision for them to move on.


“You have opened up so many people’s minds in different ways…whether it was to open someone’s mind to new ideas, offer them a  

                     book to read or introduce them to another way of learning.” – Ciemone Nielsen – Human Resource Manager

The Present – Profitable Personnel.

In 2006 I had reached the stage where I wanted to work for myself in my area of expertise, which is in obtaining greater profitability for companies through Business Management Planning. Unfortunately, it coincided with my most shocking life lesson so far…. that is, I am mortal. I walked out of the surf on 26/01/06 having broken two vertebrae in my back after being dumped by a wave. It was the start of an extensive rehabilitation program which continues to this day. I also had to have a Tubular Tibia Transfer a Mace graft on my right knee to replace the cartilage I had worn out from years of running.

As a business owner I have learnt:


–  Business is tough and is a brilliant personal development journey

–  Learning means you truly understand something and therefore real understanding coincides with a behaviour change

–  Always have a contractual agreement in place even if the work has been referred to you

–  That a professional appearance does not guarantee ethical integrity

–  That one of the problems with any project is identifying exactly what the client wants, and often they are unclear about this


“Compelling, Empowering, Essential” Dr J Beeson – Jigsaw Geoscience Pty Ltd,

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