The Two Rules To Apply To Make More Money From Your Training!

And how improve your profit margins by thousands of dollars.

The world has gone qualification crazy! Colleges and Universities are creating a plethora of courses to sale to keen and eager students who want and need something tangible to prove they are worthy of a certain role, but do certificates and Degrees really make the recipient worthy?

Consider this fact: Education has only a 22% validity rating in predicting job performance. In other words to expect someone to be successful in your business based on their education is foolish and irresponsible.  

So what really predicts someone’s likelihood to be successful in the workplace?

Answer: A track record of the behaviours they consistently exhibit and the results they achieve from the use of these behaviours. This alludes to one of the secrets to obtaining a great return on investment from training, and that is:

Rule One: To obtain a GREAT return on investment from training, you need to link the training outcomes to a workplace procedure that has to be used. This will give you the business owner and the trainer a precise measurement of how well the student has applied the knowledge.

Daniel Goleman says from his research, the studies of management training in a supermarket chain found very little correlation between manager’s knowledge of the competencies they were trained in, and how they actually behaved in the store. This indicates that competencies need to be linked to a procedure that is used every day so that the true impact of the training can be measured.

“The world does not pay for what a person knows.
But it pays for what a person does with what he knows”.

 
Laurence Lee

Unfortunately most trainers struggle with trying to measure the impact of their training. In many cases workshop feedback forms and students undertaking various activities to meet a “competency standard” creates the foundation of current training practices. But would a top sports trainer get away with such a flimsy measurement, NO! Professional sporting teams are measured every weekend by the results they achieve, and if they don’t achieve the required results after a number of games the trainer is given their marching orders.

So why isn’t this practice followed by many businesses?

Answer: Often business see themselves as very different organisations from professional sporting clubs, but are they?

“There’s a complete parallel with running a successful company as there is running a successful sports team. You need the same skills”.

Sir Clive Woodward
Manager of the 2003 Rugby World Cup Winning team -England

Interestingly in many businesses trainers undertake the training program but if the employee utilises or doesn’t utilise the knowledge then that’s the employee’s issue not the trainers, but is it?

Confucius says:

“Tell me or I’ll forget
Show me, I may remember
Involve me, I may understand”

This quote reveals the second secret to obtaining a GREAT return on investment from training.

Rule Two: Training only occurs when the student is not only educated about the subject matter BUT they are then trained to consistently apply the knowledge. The real value of a trainer is the money they save or make the company from their training activity, not just obtaining good comments on their workshop feedback forms or passing students as competent.

Competence is the consistent application of the newly acquired knowledge to save the company money or make the company money. Never lower your training standards to the point you can-not obtain a financial return on investment from every training session.

“It is a funny thing about life: If you refuse to accept anything but the best you very often get it.”

W. Somerset Maugham

Committed to hiring the right person the first time round and recovering all the costs of the campaign!