About Us

About Us

David Osborne 

Founder and Director of Profitable Personnel

The Purpose of Profitable Personnel:

1.To assist leading ethical entrepreneurs achieve their business goals.by finding the most competent, committed and compatible employees for their team.

2. To add 5 dollars of value to every dollar invested in their services.

3.  To create a community of businesses each unique in their industry and each passionate about being the best in their field and retaining their staff.

David developed his selection and performance managment talents from his experiences in the Military, as a State Coach, (Which lead to the largest medal haul in the States history at a National event) and as a University lecturer and as a Training Co-ordinator for Barrick Gold.

David has worked with:

  • The Perron Group
  • ibms
  • Momentum Wealth
  • CBRE
  • Jones Lang La Salle
  • Marketing Results
  • The Property Presenters
  • The Property Wizards
  • Advanced Laser
  • The Pivot Institute
  • Down Hole Surveys
  • HOSCH International
  • Plantman

David is passionate about assisting ethical entrepreneurs achieve their business dreams, and believes if you are relying on training to rectify your team issues then this is a indicator your recruitment and selection procedure needs to be urgently reviewed.

“If you think a weakness can be turned into a strength

I hate to tell you, but that’s another weakness.”

-Jack Handey


David Osborne

David Osborne


David’s Story

I was born in 1959 in a suburb of London called Finchley soon to become famous for being Margaret Thatcher’s constituency.

Military Service – UK

My father had a strong sense of military service and fought in Normandy with the Royal Sussex Regiment in the Second World War. Unfortunately the injuries my father sustained in his military service contributed to his death when I was sixteen.
This strong sense of military service inspired me to join the Army in 1978 as an Electrical and Mechanical Engineer. Having a passion for sport and having seen one of the regiment’s officers just win an Olympic Gold Medal at the Montreal Games, I decided that I would like to train as a Modern Pentathlete at the Great Britain School of Excellence.

As a member of this squad I learnt.

• How quickly you can become good at something with the right people around you.
• How we all need great coaches to get ahead.
• How you need to look at the person’s whole situation even when coaching in just one particular aspect of life.
• I also learnt I had a very strong sense of independence and disliked being told what to do.


It had always been a dream of mine to live in Australia after reading the book The Chrysilides at school, in fact, at eleven I subscribed to two Australian news papers to keep up to date with the goings on in the “Lucky Country”. With my love of multi sports, and need for independence I established a Triathlon Club, and using the techniques I learnt in the Army I found that it was easy to form a group of athletes and take them to become the best club and squad in the State, within six months. As a result I became the Western Australian State Junior coach for Triathlon in 1992. (There wasn’t a senior coaches position for Triathlon at this point in time). However the average age of my squad was 15.5 years and they outperformed all senior clubs and Triathlon squads.

As the State coach I learnt and improved my knowledge in:

• Benchmarking performance and monitoring results.
• How to set goals that inspire people to perform even when the training is hard and taxing
• How to communicate to lock in and motivate higher levels of performance
• How to recognize and select those potential championships for your squad
• How to train specifically
• The importance of specific knowledge
• How to plan for a number of people all with a desire to achieve but in different events, in different age     groups, over different distances with the access to different resources
• How everything must be run as a business
• How there is a return on investment in everything you do

Curtin University – Australia

I decided to take a break from elite sport and took a position with Curtin University in Kalgoorlie, Western Australia. I worked across the tertiary and the vocational sectors as the team leader delivering commercial training in occupational health and safety, and management. I lived in Kalgoorlie and worked in the educational sector for eight years. During this period of time, I worked full time, undertook postgraduate studies and continued with my love of sport. One of my greatest achievements during this period of time was to run non – stop 120 km pushing a wheelbarrow of Iron Ore from the Whims Creek Hotel to Port Hedland.

1997 Blackrock Stakes


Photos of me pushing a wheelbarrow 120km full of iron ore in the Black Rock Stakes

Howard Sattler a well-known radio presenter for 6PR Perth said this was one of the most extraordinary athletic performances he had ever seen. Click Here to listen to my interview with Howard Sattler.

As University lecturer in Kalgoorlie I learnt:

• That qualifications are not the major consideration when recruiting people
• How training has a limited impact if the student does not value the education, does not want to change, or goes back into an environment that does not support their new learning
• That policies and procedures do not drive a business, people do
• How bullying is used as a key managerial practice in many organizations
• How so much time, energy and resources are wasted in all areas of business
• That I loved knowledge and was brave enough to experiment with it and not take a theory on as “gospel”

Placerdome Mining Company – Australia

After eight years as a Curtin University lecturer I decided that even though I work with heavy industry, I wanted to experience working in heavy industry, and so I took a position as a mine site training co-ordinator a Granny Smith mine in Laverton.

I worked in this fly in fly out role for two years and learnt:

• That there is significant employee disengagement, and often the senior management team is either unaware aware of it or does not know the real impact of it on their business
• How to examine business performance by using value driver trees
• How to audit the effectiveness of a procedure to ensure an increase in performance
• How to gather and nurture the creation of business ideas
• How the workforce has hundreds of thousands of dollars worth of business improvement ideas that management often never get to hear about because employees are disengaged
• That many staff are just “treading water” and waiting for someone to assist them make the decision to move on.

“You have opened up so many people’s minds in different ways…whether it was to open someone’s mind to new ideas, offer them a book to read or introduce them to another way of learning.”

Ciemone Nielsen
Human Resource Manager

The Present – Profitable Personnel.

In 2006 I had reached the stage where I wanted to work for myself in my area of expertise, which is selecting great staff and coaching them to achieve profits or reduce costs for their companies.

Unfortunately it coincided with my most shocking life lesson so far…. that is, I am mortal. I walked out of the surf on 26/01/06 having broken two vertebrae in my back after being dumped by a wave. It was the start of an extensive rehabilitation program which continues to this day.
I also had to have a graft on my right knee to replace the cartilage I had worn out from years of running, and have the ligaments realigned.

As a business owner I have learnt:

• That my learning through the military, elite sport and heavy industry experiences are all critical understandings to have and to adopt if you want to optimise your business and your people
• An understanding of something is shown by actually doing it
• Real wisdom comes from learning from the lessons that have been sent our way over the course of our lives
• Learning means you truly understand something and therefore real understanding coincides with a behaviour change.
• Always have a contractual agreement in place even if the work has been referred to you
• That a professional appearance does not guarantee ethical integrity
• That one of the problems with any project is identifying exactly what the client wants, and often they are unclear about this

Over the years I have worked with over 90 businesses around the globe including Placerdome, Barrick gold, Ausdrill, Kalgoorlie Nickel Smelter, Kalgoorlie Consolidated Gold Mine, Curtin University, Lease Equity, Jones Lang Lasalle, The Perron Group, Envirocare Holdings, Willis Temby Insurance Company, Chilli Finance, CB Richard Ellis, the Property Wizards, The Property Presenters, Jigsaw Geoscience, Worldwide Salon Marketing, and Laynes drilling.

“Compelling, Empowering, Essential”

Dr J Beeson
Jigsaw Geoscience Pty Ltd,


David is passionate about maximising business profitability through the engagement of staff in goals that drive productivity and individual performance.

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